A new research shows how the “ideas market” can enhance innovation

Even with the growth of pressure for innovation, many companies find it The most difficult and more expensive To present new ideas to life. This slowdown is often attributed High research and development costsAnd the longest development tables, and Uncertainty in the market. but We searched Something different appears: Many organizations have already have the ideas they need. The real challenge is that systems that float and link these ideas – what we call “markets of ideas” – do not work as it should.