This breast cancer ribbon has a different pink color. Here’s what it means
It’s a sad fact that these days, almost everyone knows someone who has had breast cancer. However, there’s one fact that not everyone knows: Nearly 30 percent of people with early-stage breast cancer who “beat” the disease will eventually see it return to stage IV, also known as advanced or metastatic breast cancer (MBC). This means that the breast cancer has spread to other parts of the body, a diagnosis that carries a life expectancy of only 24 to 36 months. MBC is the only form of breast cancer that kills. However, while MBC claims the lives of 117 people in the United States every day (“like a plane falling out of the sky every day”) and more than 670,000 people worldwide every year, less than 13% of global breast cancer research funds go toward researching new treatments for MBC.
New shot of the pink ribbon
These shocking statistics explain why more and more people are embracing the reimagined breast cancer awareness ribbon that thinks beyond pink. Established in 1992 by Alexandra Penny, then editor-in-chief of the magazine self Magazine, as part of the brand’s Breast Cancer Awareness Month initiative, the instantly recognizable pink breast cancer ribbon is closely linked to early detection and celebration of survivors – but no MBC breast cancer survives, only buys time through treatment. Thus, the tricolor ribbon for metastatic breast cancer aims to raise awareness about the need to direct funding toward the development of life-extending treatments. In this bar, it was designed and branded by the non-profit MBC Foundation MetavivoreThe green color represents the victory of spring over winter and life over death. Teal symbolizes healing and spirituality. A thin layer of pink band indicates cancer that originated in the breast. In recent years, the distinctive color palette has become widely known and used, including on clothes And accessories that raise money for MBC’s research, such as the famous ones Faith over fear Little Words Project bracelet.
Game-changing fundraising campaign
One of the inspiring initiatives that has helped MBC Bar go mainstream is an annual event that highlights its colors and cause – quite literally and beautifully. during #LightUpMBCmore than 270 landmarks around the world are illuminated in teal, green and pink. Locations range from towering skyscrapers like One World Trade Center in New York City to natural wonders like Niagara Falls and span 176 cities in all 50 states and beyond.
On Monday, October 13 (National Metastatic Breast Cancer Awareness Day), participants can Find a local teacher To visit. Then, at 8:00 PM ET/5:00 PM PT, they can listen to #LightUpMBC Livea live event showcasing MBC’s inspiring stories told from illuminated landmarks around the world. This year, he’s co-host/producer Tammy Eagle Bowling– He will join the motivational speaker and fourth stage of the thriving MBC channel for 10 years Jenna Naomi Baezan actress, singer, songwriter, and three-time cancer survivor who is currently growing up Aprila Broadway-bound musical inspired by her journey with cancer. The live broadcast will include powerful musical performances by Broadway stars Anne Hampton Callaway, Cara Lindsay, Mamie Paris, and Stephen Grant Douglas; Music from Grammy Award-winning Rock & Roll Hall of Fame artist Bootsy Collins and soul singer-songwriter Jess Lamb; and a duet by pop stars M. Behold and E. Wolf. #LightUpMBC Live will also raise awareness of MBC’s latest developments while raising funds to support ground-breaking research – with 100 percent of net proceeds going to METAvivor (you can see some of the research grants the event has funded here).