This premium LG OLED is heavily discounted ahead of Black Friday

If you are looking To move up to an OLED display, but don’t feel like paying the high price tag typically associated with the technology, you might consider the LG B5 OLED. It’s actually a great screen at full price, however Best Buy is currently marked down to just $600. This is a significant discount for this TV, which can usually be found between $1,000 and $1,200.

The star of the show is LG’s OLED panel, the type typically found in TVs twice the price. If you’re curious why this is important, we’ve got a great explainer explaining the difference between all the different types of panels. The important point here is that the pixels emit their own light, allowing individual spots of the screen to be completely black. The result is impressive, with stunning contrast between the brightest and darkest spots, which can best be understood by seeing it in person.

Other areas of the screen are also excellent. Our reviewer Ryan Waniyata felt that “there’s a luxurious touch to images of all kinds,” and he also liked the colors, which were accurate and sharp without any editing. The screen has a natural and vivid performance which makes it even more impressive when you consider the price point.

It has the chops for some gaming, too, with feature support that meets or exceeds high-end monitors. With four convenient HDMI 2.1 inputs, your consoles won’t need to fight for good ports, which is a nice surprise for the price point. It can reach a refresh rate of up to 120Hz, which is fine for most console gamers, and has both AMD FreeSync Premium and Nvidia G-Sync to make sure everything is smooth, as well as an automatic low latency mode for quick response times.

Overall, the LG B5 OLED is a solid value at its full price, but the big discount here makes this a really nice upgrade or first OLED. If you’re not sold yet, be sure to check out our roundup of the best TVs available, including the B5 and other OLED displays.