Donald Trump may find it more difficult to dominate the American conversation

DOnald Trump His first term in office was a supportive experience for journalists, whom the president spent most of his time criticizing. But it was a happier time for their bosses, who enjoyed the “Trump spike” in ratings and subscriptions. Trump’s second term is expected to be different. Old-school TV viewership has collapsed as audiences shift to entertainment-focused streaming. Meanwhile, the social media landscape, once dominated by Trump with his Twitter megaphone, has become fragmented. With political news excluded from old and new media, it has become difficult to control the American dialogue.