Why did the Sydney Sweeney ‘Great Jeans’ American Eagle advertise?
This article has been updated on August 4.
If you have fallen into the Sydney Sweeyy “Great Jeans” American Eagle, you may also have caught some controversy around it. The campaign was supposed to be the play of the word on the word jeansAnd he is gay from the word GenesBut ascending to a discussion online about beauty standards, white sovereignty, and more.
So what is the deal? Do the advertising critics have a point? Or is this all exaggerated a little, as things tend to enter the Internet? Join us to get a deep diving in the latest version of TL; Dr.
Give me TL; D.
On July 23, the American Eagle launched its new autumn campaign with Sweeeney as a face, entitled “Sydney Sweeee has great jeans.” In addition to the images, designed by the ordinary Sweeini designer Molly Dixon, the campaign is characterized by an advertisement in which Sweeini is determined by the scientific word “genes” while pulling it on its American eagle jeans.
“The genes are transferred from parents to offspring,” said Sweeney in the clip. Blue genes. “After that, the voice voice of the campaign line says,” Sydney Soyne has great jeans. “
Shortly after it was published online, many social media users criticized X and Tiktok and other places to announce them to calm themselves, the terrorist beauty and white sovereignty standards. “If you insist that Sydney Sweeni’s announcement is not a dog whistle, then you are either deceived or stupid,” one of them wrote x.
Wait, I need more. What is the background here?
In the press statement sent by the American Eagle, the campaign is described as a fun way to celebrate the people feel great and great in denim. “Really creative moment, Sydney brings a mixture of the cultural and individual impact of the brand for a very new, innovative, innovative, and slightly liberal campaign,” says the version.
It also seems to be inspired by an advertisement Brock Shields once made for Calvin Klein. In this announcement, Shields, who was 15 years old at the time, describes the “genetic code”, while also struggling to put jeans on her silk bottom. Calvin Klein’s ads were greatly criticized for the way the shields were nationalized below the legal age, which was treated Vogue Magazine In 2021. “I think the assumption is that I was more intelligent than I was ever. I was a virgin, and I was a virgin forever after that,” she said.