How do you survive your song that runs virals on Tikhak
If you have heard the 2019 song “Tek It”, by the New York City, the CaFuné, it is not a good opportunity because it is not the version that the group originally created. A YouTube clip With more than six hundred thousand views, it is only thirty-second choir-which is a refusal to “watch the moon / let it run my mood”-for ten consecutive minutes. Hundreds of commentators below says some differences in “I literally cannot stop listening to,” says hundreds of commentators below. Another version on YouTube accelerates the choir, which presses more rings in ten minutes; He, also, has hundreds of thousands of views. Other videos of the track ring for a longer period, slow it down, or add frequency. These unofficial reinforcement operations, which have been loaded with unnoticed accounts, create a kind of an overdose of sateic sound, bombing the band’s tune in abstraction, pure stimulation. They also explain the ability of culture in the era of content created by the user. With the AI-Augmented editing program immediately on the Internet, nothing artistic can rest safely as a final product; Almost anyone can present their polished version of a song, video, text or image of an online crowd. Not only does the audience dictate how to explain the song, but increasingly, what appears to be released versions – which can be frustrated by artists behind it. “This is not McDonald’s,” Noah Yu, who forms half of Cavoni, told me during a recent video call.
Yu and his colleague in the band, Sedona Chat, met as students at the Clav Defies Institute of Music registered at New York University and formed Cavioni in 2014, on a school mission. (They were in the same chapter in which Maggie Rogers played her song “Alaska” for Farrell Williams, where she produced a viral video that started her career.) Yoo wears glasses with a round frame and sweeps his dark hair; Chat describes herself as a seizures and keeps her hair in the Pixi pieces. Together, their aesthetics are the reactionary nineties, with the appearance of the detective heroes of animation after school. Choose the name Cafuné from the list of non -navigational phrases; In the Brazilian Portuguese, he describes a gesture to play with affection with the hair of a member of his family. After graduation, Yu LL wrote pitchforkCovering music news, and made a chat in restaurants. Cafuné finally produced Début album, “Running”, in 2021, when the husband found time to record and release himself during the epidemic. For a year, I got a largely local attention within the Music Indie New York scene. After that, in 2022, they noticed that “TEK IT”, the second track of the album, was getting an increase in inquiries about Shazam, the music identification app. “There is something strange that happens,” Yu remember thinking. The interest came from Tiktok, an application that the band did not use. But someone has posted a copy of “Tek IT” to make an anime fan editing, and the thousands, then millions, from other users pulled the sound to include it in their videos. (Pre -formation processes are part of a firm Internet type called “NightCore”. Chat said: “What you do has nothing to do with it if you choose it by the Khwarizmian gods.” “It is a literal opening machine.”
“TEK IT” has become one of the symbolic songs of Tiktok’s height in the United States. Ride its momentum, Cafuné signed the main registration brand ELEKTRA. Yu said: “Anyone who goes out immediately the same task is pressed, which is to keep the ball in the air.” The band has social media accounts, play shows, and new EP production. They also put an official version of “Tek It”, and the repetition of the most popular Internet. “Tek It” and its changes now have more than a billion streams on Spotify, which is a success of any scale. But the band’s boom was short -term. In 2024, Cafuné was dropped from Elektra in the midst of a wave of restructuring the music industry. Yu said: “This amount of profit was not enough to persuade anyone of anything.” The duo decided to use their profits to spend a full year to act as a more traditional group: writing songs full time, guiding nothing other than their creative whims. They collected an album to release them on their independent brand, Aurelians Club, and signed a distribution deal with Soundon, Tiktok platform in music. Chat frankly told me, “It is funny that Tiktok gave us more convenient conditions than any sign of giving.” U Yu added: Every musician today is forced to become the creator, “whether they want to be or not.” “It looks like all of us, like, employees of platforms.”
“Bite Really”, the new Cafuné album will be released on September 12. It continues in the voice steel voice from “running”, inspired in equal parts by EMO, Shoegaze and the nineties of Japanese rock, but deepens the band’s voice with more expanded devices and delicate words-evidence of post-virgin maturity, perhaps. (One of the sweet songs with a biography “in my pocket”: “Do not hesitate to make my mistakes in front of you.”) Cafuné hooks are considered intense, but without a sense of the Internet to attract the attention of listeners to the loss of their music in losing it in the forest of individual musicians who grow a stronger character: MK.GE, MJ Landerman, Caliro. It seems that the gangs, who flood the characters in a collective identity, have recently stumbled as a unit of musician celebrities. The only thing that distinguishes the latest album is a permanent theme for the Internet ennui caused by the Internet. The individual song is “E-Bashyxiation”, which is a delicious cry against the self-commodities required by social media. She told me: “All of these things that one is supposed to do on the Internet, such as showing the parties in which you go or have this set of skills from how to present your face and body to the camera – do not feel like me.” The couple pastes a note in their studio with the phrase “Tech High Tech, Low Life”, an echoed to describe science fiction Bruce Sterling by William Gibson, a pioneer in Cyberpunk, in which Cafuné’s Vibe participates. For them, the phrase transmitted the precious bodies of humanity that escapes the inhumane effects of the Internet. Despite all our applications, the “reality bite”, we still feel the same feelings: unity, frustrated ambition, and not required love, and we wonder about how to grow or how young people are restored.
Can independent musicians today survive without, as Chat says, while giving “their life strength to the Internet?” Cafuné’s path refers to a transformation in the relationship between the artist and the consumer. “How much power does the public really enjoy?” Yu said. “It turns out, they have a lot of power.” The other musicians form their outputs explicitly to meet the demands of social media. In 2024, the pop star, Sabrina Carment, with six versions of her success, “Espresso”, including “Double Dot” Edition that speeds up the path as Cafuné did with “Tek IT”, in the aftermath of Remixs Nightcore from “Espresso” that was already floating around YouTube. In the period before the “reality bite”, Cafuné was constantly posted on Tiktok, and clips shared from studio sessions, strange dances, and lip sync. Although the band may want to focus on music and its live performances, social media is still providing a way to find to reach fans who are likely to discover on Tiktok to start. I remembered something that he said years ago, before the success of the viral cafuné, in a pitchfork The editorial meeting, which remembers it, met with concerns at the time: “The memes will be more culturally important for this generation of music listeners more than music.” It can be difficult to be, but no one is more difficult. ♦