Apple’s services revenue increased 15% to reach a new record in the September 2025 quarter

Tech giant Apple saw a healthy 15% rise in its services sector, which remains the fastest growing segment of the industry.

Apple’s services business posted record revenue of $28.75 billion in the September quarter, beating Wall Street expectations of $28.17 billion. This sector includes the App Store, Apple Pay, Apple TV, Apple Music, and iCloud. The company does not report segment profits or detailed revenue for individual services.

Overall, Apple reported quarterly revenue of $102.5 billion, up 8% year over year, for the fourth quarter of fiscal 2025 ending September 27, 2025. Diluted earnings per share were $1.85, up 13%. These beat analyst consensus estimates of $102.24 billion in revenue and earnings per share of $1.77.

Sales of the iPhone, its largest product line, were $49.03 billion, up 6% year over year. That was lower than Wall Street analysts’ expectations of $50.19 billion. The results included only a few weeks of sales of the latest iPhone 17 model, which began shipping on September 19.

The December quarter is expected to be the largest ever in terms of total revenue and iPhone sales, Apple CEO Tim Cook said on the earnings call.

“Today, Apple is very proud to report a record September quarter revenue of $102.5 billion, including a record September quarter revenue for iPhone and an all-time record revenue for Services,” Cook said in prepared remarks.