Best Anti-Prime Day deals for Amazon haters (2025): Sheets, sex tech, and fire pits
The dwindling hours Amazon Prime Day — or Prime Big Deal Days — is the star of the show right now, but you might want to go shopping elsewhere. Whatever your logic, don’t be afraid! Plenty of other stores, big and small, are hosting sales alongside Amazon through the end of the day. Everything below has been hand-tested by WIRED, and does not have to be purchased from Amazon. You do you.
If you want to take a look at the rest of our Amazon Prime Day coverage, updated through the end of the event tonight at 11:59 a.m. ET, you can find it all here.
Updated October 8, 2025: We’ve added new offers from Slumber Cloud and The Company Store.
WIRED Special Offers:
Cozy Earth: Up to 25 percent off sitewide — use code WIRED
Ask almost anyone on the WIRED reviews team what they think about this Comfortable landAnd it will be positive. The company makes bamboo products that are soft, silky and extremely comfortable, from bedding and linens to pajamas and jackets. The Cozy Days sale means you can save up to 25 percent off almost everything on the website.
Backcountry 70 percent discount on Flash Deals
Backcountry offers up to 70 percent discount Select outdoor equipment and clothing. Sale includes cycling, skiing and climbing equipment.
Best Buy Techtober Sell
Want some great deals on tech gear but avoiding Jeff Bezos? Best Buy may not be much better in spirit, but the retailer is offering some deals during its existence October sale Which we haven’t seen anywhere else. Techtober continues through Sunday.
Bookshop.org Counter Prime Sale: Free Shipping
It’s easy to buy books from big box stores, but Bookshop.org helps support authors and Local libraries. You can now get free shipping on all orders during this period Counter selling prime. You can Check out popular books hereOr I might recommend Everything is tuberculosis By John Green? (I just started and had to force myself to put it off until the end of the week).
Single stove sale for 2 days
Solo Stove makes a lot of solid equipment, including popular pizza ovens and fire pits. now, Almost everything is on saleand it’s a great time to pick something up before the colder, more comfortable months.
Chirp Wheel XR (3-Pack) for $104 ($26 off)
The Chirp Wheel XR helped our tester Hannah Singleton overcome technical neck issues. You’ll get several different sizes with the set of three or four, which are specially designed to help work out kinks and tension at different points of your body. It’s important to start slow, take it easy, and only use the wheel for a short period of time to start. But now that Singleton is training, she says she can’t imagine living life without her Chirp wheels.
Lelo: Up to 40% off + free gift
We love a lot of Lelo sex toys here at WIRED, and many of them are discounted for the store price.Prime time for fun“Sale. There are options for all body types and partner situations, and purchases over $199 get you a free Sona 2 Travel vibrator.
Photo: Lilo
The best suction toy is intuitive and powerful, if you want it to be. Best of all, it’s quiet.
Brooklinen’s big deals: 15 percent off sitewide
Made in Brooklyn Darn beautiful bedding and linensAnd now the entire site is 15 percent off. Similar to Cozy Earth, everyone on the WIRED reviews team has great things to say about the Brooklinen gear they’ve tested. Here are some of our favorites.
Slumber Cloud Fall Sale: 20 percent off
Slumber Cloud makes some of my favorite cooling bedding ever, including their amazing cooling sheets and even a cooling travel pillow. You can shop up to 20 percent off the site now for its fall sale.
Company Store Off Day Sale: 25 to 40 percent off sitewide
The Company Store offers a plethora of gorgeous bedding, from sheets for every season to luxurious comforters and even a gorgeous Serene Foam mattress cover. (Comfort foam is similar to memory foam, but traps less heat, so you’ll love this if you want a softer bed.) The store is running a sitewide sale for 25 percent off on orders over $100 (use code COMFORT25), and some items, like their gorgeous linen sheets, are 40 percent off.
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