CEO is back away from the support of Donald Trump, the cabinet: “It was a mistake”
The CEO of the Outdoor Clothing and Equipment Trader has retreated from his previous support for Doug Burgoum’s nomination as Minister of the Interior.
Mary Beth Luton, a new president and executive director of the entertainment company, said. (Rei), her company now regrets a message to support Burgum, the former ruler of North Dakota.
“Signing this message is wrong. The measures taken by the administration on public lands are completely inconsistent with the long values of irrigation,” Luton said in a video posted on Instagram on April 9.
Newsweek I called the Ministry of Interior via email outside the regular working hours for comment.
Why do it matter
The President enjoyed direct and huge support for many of the most business leaders in America before its opening. However, recent policies – especially those related to the economy and trade – began to alienate some companies, and interests or operations that are now conflicting with the administration agenda.
What do you know
Rei, along with many American outdoor entertainment companies, signed a message to the Senate on Energy and Natural Resources in January, expressing its “strong support” to nominate Burgum.
The message came, “The date of the support of the ruler Burgum to support the outdoor entertainment, the open -air entertainment economy, and the protection of public lands and water makes his leadership decisive to administration and management.”
“The Governor Burgum has shown an obligation to support the outdoor entertainment as an economic engine and a meaningful way to connect societies.”
Mark Schiesfelbein/AP Photo
Luton, who took over as CEO after Burgum’s assertion on January 30, said that the support was taken “to obtain a seat on the table and continue to invite the outdoor entertainment.”
However, she said that the measures taken by the administration on American public lands so far were “completely incompatible with the long values of Rei.” Laughon referred to the Ministry of Governmental efficiency (DOGE)-the National Park Service, the payment of drilling for oil and gas on federal territory, and the sale of federal lands.
What people say
Ray CEO Mary Beth LutonIn a video posted on Instagram, he said: “Our public lands are being attacked. From the bush of the National Park employees, to the expanded threats of drilling, or even selling from our public lands, the future of life in the open air has never felt.”
What happens after that?
Rei joined a newly created business alliance called Brands for Public Lands, which was launched last week, led by the Preservation Alliance. The group, which consists of more than 60 companies based in 17 states, aims to face threats such as selling public lands and expanding industrial activities such as oil and gas drilling.
In her message, Luton said that the coalition was calling on the Ministry of Interior to “be transparent, and consult the public in the main decisions that affect our public lands”, and to “prevent sale on a large scale for our public lands.”