Comcast signs a $ 3 billion deal to keep the Olympic Games on NBC until 2036
Comcast Corp. And NBCUNIVERSAL to secure our rights to broadcast the Olympic Games until 2036 with a value of $ 3 billion.
The New Deal, which is kicking this year, enhances the long COMCAST partnership with the International Olympic Committee and gives Philadelphia Media Giant to extensive digital rights for broadcast and broadcast platforms, including NBC and Peacock.
With the announcement of the extension on Thursday, NBCUNIVERSAL was imprisoned in the rights to cover the Winter Olympic Games in Salt Lake City in 2034 and the summer games two years later in a place that has not yet been determined.
The deal is the key to the International Olympic Committee, because the Lausanne -based organization, Switzerland, relies heavily on revenue from Komca to maintain the financial security it needs to organize the Olympic Games and the Disabled Games.
Komca wanted to strengthen his relations with the Olympics, as living sport became very important for broadcasters to stay in the flow of flow. The company was also keen to determine the upcoming three -Olympic broadcasting rights, which was part of the previous agreement that was appointed in 2032. ComCAST previously adhered to paying $ 12 billion to follow the games.
The deal comes less than six months after the successful Paris Olympics.
NBCuniversal from Paris reached 67 million viewers average daily through broadcasting platforms, cables and broadcasting. The fans broadcast more than 23 billion minutes of NBCunivesal’s Paris 2024 coverage, led by Peacock, a significant increase in the outstanding views of the disappointing TOKYO games, which were hindered by Covid-19.
“This agreement with a pioneer Kumkast is a pioneer because it exceeds the agreement of the traditional media rights that we have passed for many years with our esteemed partner,” the head of the International Olympic Committee, Thomas Bach, said in a statement.
NBC 19 Olympic Games, starting with Tokyo in 1964. The last 13 versions broadcast more than any other American media company.
The preservation of the NBC Olympic Games has always been a priority for the Chairman and CEO of Brian Roberts. Comcast also provides business products to IOC as part of her role as Olympic Game holder holder.
Roberts said in the statement: “It is our honor for our honor to continue to bring the full power of our company’s experience in creating and distributing content that connects the Americans, as well as to start providing the most innovative technological support and technological solutions.”