Cookie the Tie Gingerbread Plushie is stealing people’s hearts online
At first glance, Devin Silva described the brown plush toy they saw at a CVS store as “ugly.” With its big blue eyes and embroidered details, Silva said it looked “odd-looking” and “kind of like a dog.”
But Silva, 18, decided to get Ty’s toy anyway, and posted a photo on X of the purchase.
“I saw this guy and I said, ‘Oh my God, oh my God, he’s ugly.’ Then I felt so bad, I cried, and I bought him.” Silva wrote Friday On X.
Then the responses started pouring in — by Wednesday, more than 27 million people had viewed the original post on X. Within days, Ty’s toy had gained a cult following similar to its predecessor: the classic Beanie Baby toy. It’s starting to fly off the shelves, with more people joining Silva in posting photos of it online after purchasing it.
“Just so you know I woke up from a bad dream and immediately searched for this post so it could cheer me up while it works,” he wrote. One X user.
“Despite the adversity, he still manages to give a genuine smile, and his will makes me cry,” he wrote. last.
Cookie has Sold online And it was Restocked twice Since Silva posted about it, according to a post on Ty’s X account. Ty even gave Silva a cryHe thanked them for “showing the appeal of the Internet cookie.” Many people have Published technical presentations Of plush, including A Crochet version of it. Some have to make Fan edits. On Reddit, one user to publish To ask where they can find cookies in stores. Some fans online even described the cookie as “Celebrities“.
Silva, who did not expect such an overwhelming response, continued to post photos of the cookie Join them For different meals. The teen said they believe people online gravitate toward Cookie’s arc of redemption, from being called “ugly” to becoming extremely likable.
“Especially these days, we really needed something to just laugh about,” Silva said.
Cookie is technically a Beanie Belly and not a Beanie Baby. The latest version of the Beanies, which were unveiled in 2021, are “made from the softest materials ever used in Ty’s history,” the company said. Press release at the time.
Ty’s website markets the cookies as “as sweet as can be, with frosting details and a warm gingerbread smile.” “He loves holiday carols and cozy evenings by the fire,” the description reads.
Inside the cookie tag, the poem says:
“Put the milk out for Santa
“And some sweets too
“Let’s wait for the gifts
“Who will bring it to you?”
Some X users male Under Silva’s post that the marigolds looked distorted and disproportionate – which is exactly why the others appeared He said They love it.
“People like me who are neurodivergent or have ADHD or anything like that, we feel strong emotions,” Silva added. “And sometimes we feel things like that about inanimate objects, which is why a lot of us collect trinkets and objects. I think a lot of people have really hesitated about that.”
Silva said they’ve reached out to Ty about the possibility of getting swag from the company, though they haven’t received anything yet. Representatives for Ty did not immediately respond to a request for comment. Next on Silva’s holiday shopping list: Cookie’s “big brother,” Nutmeg, a slightly larger gingerbread cookie from Ty’s Beanie Boo variety. They plan to pay a visit to their local CVS and other Beanie Bellies retailers to see if the cookie is sold out.
“It would be really cool to see how far this idea has come,” Silva said.