Democrats are working to overcome the party’s weak brand by exploiting Trump’s problems
Washington – As members of Congress prepare to return home for the summer vacation, both parties count their weaknesses and monitor the main changes in the 2026 scene.
Democrats, who were installed with low rates of their parties, are seeking a tremor of energy from the attractiveness of local candidates who can demand credibility of the National brand and disappointment in 2024. Republicans are looking to sell voters on the most popular aspects of the law that highlights Donald.
All this comes at a time when both parties are preparing for the renewal elections in the next year, which are historically tended to be a referendum on the president. Republicans control both the rooms of Congress, where Democrats need a net three seats to control the House of Representatives and four to the heart of the Senate.
The President’s party usually loses seats in the middle of the range, although efforts to re -divide the new republican circles can enhance the Republican Party. Democrats face a more severe rise in the Senate, as most Republican seats rose in 2026 in the red states.
However, the recently optimistic Democrats is that the contempt of the voters of their party will calm down – and that a mixture of Trump’s policies, strong Democratic candidates, high -end enthusiasm and the fragile Republican coalition can tend to the mid -term battle square in their favor.
Senator Kirston Gilbrand, DN.Y. said. , Which heads the arm of the party’s campaign in the party, it believes that the horizons of democracy improve and expect the “reaction” that reminds us of the provision of mid -2006, when it was elected for the first time to Congress and Democrats, they started in a sudden victory in the Red States.
She said: “I think the Republican majority are at risk due to a series of cases of employment failure, destroyed elections and a very toxic plan that reduces Medicaid costs and rise.”
Republicans stress that they remain in a strong position.
“We are very confident.” Said Alex Linsham, CEO of the Senate Command Fund, with the majority leader of the Senate John Thun. “We do not take anything for it.”
Democratic bruises brand
While they feel optimistic about their horizons in the middle of the period, Democrats admit that they have a brand problem.
Opinion polls, which were conducted throughout 2025, showed low standard classifications of the Democratic Party, as the Republican Party was better, albeit also in clear negative lands. A Quinnipiac poll This month was found that voters gave Democrats in Congress a 19 % bleak rating, with 72 % of rejection. Even the self -identified Democrats rejected the margin of 13 points.
Representative Susan Delpine, D-WASH. , Which chairs the Democratic House of Representatives Campaign Committee, the party’s brand problem in a recent conversation with the correspondents. She said that the Democrats in the House of Representatives must work to overcome them with the “great candidates” who provide “authentic” messages to their provinces.
Delpine said that the voters “feel fully frustrated by the functional imbalance, and the chaos they see in Washington, DC, and they want strong representatives who will defend them.”
Delbene suggested more than ten Democrats in the House of Representatives who managed to win last year even when Trump carried their provinces “because we have people talking directly to the voters, who were talking about important issues.”
Some Democrats also notice that low classifications are partially driven by Democratic voters who are not satisfied with their party but will not tend to support Republicans.
Senator Chris Murphy, D-Kun said. The polls show “there are many democrats who want us to fight hard,” on the pretext that his party can turn the problem into an advantage.
“Trump shines our democracy on the fire, so it is frankly a good sign that there are many Americans who see the threat he represents on people’s health care, our way of life, and our democracy itself, and they want their leaders here to stand and fight,” said Murphy News NBC News. “I understand that these numbers seem a kind of Democrats, but at some point, it is a good sign.”
Thom Tillis, RN.C, who retires, also warned that the classification of low Democrats will not save the Republican Party next fall. He pointed out that the wide brand of the Republican Party was in a terrible condition in the year before the 2010 Republican Wave elections. The NBC News’ July 2009 poll showed 28 % of the participants who watched the Republican Party positively, compared to 41 % who saw this negatively.
“I will return and remember everyone, given the timeline of almost 2009 when the same assessments were conducted in the opposite direction,” said Teleles. “We should not take anything for it. We all assume that we are running behind.”
Searching for candidates for 2026
Both the majority of the House of Representatives and the Senate are running over the lands that Trump won in 2024.
Republicans in the House of Representatives are defending only three provinces that Trump lost last year, while 13 democratic democrats are defending Trump’s seats, according to the analysis of the election results from the NBC news office.
Meanwhile, Democrats in the Senate need a net four seats to control the room, and only one Republic, Susan Collins of Maine, represented a country that also supported former Vice President Kamala Harris last year. Any road to the majority requires Democrats to win some of the states that Trump carries with double numbers.
She pressed the seats that she sees sufficiently competitive for the Democrats, and Gilbrand refused to nominate countries, but she said, “There is at least seven or eight states that will work in playing because of the nature of its agenda.”
Joanna Rodriguez, a spokeswoman for the National Cosmetor, laughed when he was asked about Gilbrand that seven pickups were a possibility.
“Democrats are facing 19 % low approval ratings because their imaginary leaders focus on radical policies that are unimportant with voters,” she said, adding that the Republicans are working on “low cost of living, eliminating government fraud and waste, and preserving males from girls’ sports.”
Democrats are trying to reduce the red -colored map with specific candidates who have shown the attraction of Cross before. Former North Carolina governor, Roy Cooper, who just jumped in the race to succeed Teleis, has won six state elections since 2000.
He is in a collision with the head of the Republican National Committee, Michael Watti, who launched his own campaign on Thursday after Trump asked him to run.
Telis warned on Tuesday that Cooper “will undoubtedly be” a huge candidate.
In Ohio, a large -scale race country is unlikely to have a largely strong democratic candidate, the leader of the Senate minority Chuck Schumer has twice to the state in recent months as part of an aggressive recruitment voltage targeting former Serod Braun, who has lost his seat to the Republic Bernie Moreno last year despite the highest ticket. Shomer’s recent visit came last week, a source familiar with the meeting of NBC news. (The meeting was Axios was first reported))
Brown was thinking about returning, but it was torn between the idea of running for the Senate or running for the position of governor in 2026, giving his party a first -class candidate to take over Vivek Ramasuami.
In Texas, in the meantime, some Republicans are concerned about the public prosecutor who carries the role of the scandal Ken Pixon in defeating Senator John Corn, R-TEXAS, in the primary stage and are at risk a safe seat in the general elections.
“The number one will not win. But the second number, if he wins, I think he will be on the president’s agenda at risk,” Corn told NBC News. “This will be the first loss of the state level by Republicans in 30 years. So it will be a disaster.”
He added: “All of this money can be used to pick up the Senate seats in Georgia, New Hampsheer and Michigan.” “But we do not need – we do not expect Democrats to give this opportunity.”
Republican Party Challenges
Democrats were also moved through recent opinion polls with warning signs of Trump and the Republicans who defend their slim majority in Congress.
The president’s approval classification has decreased by 8 points since April, according to another Fox News poll. Voters are still not satisfied with the cost of living, and the president’s evaluation to deal with prices and the economy – although voters are also equally divided into the issue of the party they trust more to deal with these issues.
Trump’s “Great, Beautiful” law, which both parties call the distinctive issue in the middle of the period, are not widespread, although some judgments get high signs.
The Republican Party faces a unique challenge: converting Trump’s supporters who do not appear regularly when he is not in voting.
Democrats also stumbled in a case that provides a rare opening of a wedge between Trump and its base: encouraging criticism around the unknown world on how the administration addresses government files surrounding the criminal of the perpetrator, Jeffrey Ibstein.
While preparing for the month of August, which lasted for a month, the Democratic Parliament leaders distributed a note that encouraged their members to highlight the issue in their states and provinces.
Meanwhile, the Republicans urged their members to the campaign to “the beautiful bill.”
The National Congress Committee issued a memorandum on Monday, urging the legislators to the Republican Party to hold local events and communicate with the local media to supply popular rulings in the draft law, such as conducting tax cuts for the permanent year 2017, increasing tax credit for children, lowering taxes on advice and additional work wages, and enhancing funds for border security.
“Democrats voted outside the home to raise taxes, kill jobs, security security security, and allow the wide open borders – it is not surprising that their poll be in the bottom,” NRCC spokesman Mike Marinella said in a statement. “We will use every tool to show the voters that the provisions contained in this draft law are very popular and that the Republicans stood with them while the Democrats sold them in the House of Representatives.”
Republicans have begun to promote this measure on the air waves. One nation, the non -profit arm of the main Senate, the Republican Party, Superback, has it The ads were released He praised her as “reducing the working family tax.”
The Republican Party also plans to secure the nominee of the mayor of New York City, Zahran Mamdani, a democratic socialist who can withstand costs and energy at the base level.
“While President Trump and the Republicans are achieving real results by reducing costs and securing borders, Democrats embrace radical candidates such as socialist Zahran Mamdani and exciting violence against ice and border patrol clients.”
However, Senator Josh Holie, R-MO, warned that the weak brand of Democrats will not save the Republican Party in the 2026 elections.
“He will be a referendum on the party in power, which we will be,” Holi said, adding that his party can only win, “by connecting the people who were elected to you, which will be my humble suggestion to my Republican friends.”