How to change iPhone applications after the last application store rule
In recent days, iPhone applications change. Kindle now allows people to buy books directly from its site. Spotify offers users free experiences. Patreon, subscription service, allows people to pay creators more money.
The changes are an early view of how the last court ruling converts the shopping experience on the iPhone. Last week, Apple Judge ordered to start allowing applications to provide promotional offers and collect payments directly from users. The decision makes it possible for applications to provide new amenities, such as buying books directly from their website. The ruling also provides applications bypassing a commission of up to 30 percent that Apple collects them in every sales of the application, which may lead to a decrease in consumer prices.
For more than a decade, Apple requested that applications use their payment system for purchases and commission collected on sales.
Now, all this is open to change. Here’s what could be different in the future and why.
What is the judge’s ruling?
Judge iPhone Gonzalez Rogers, who started work in this case after the epic games filed a lawsuit against Apple in 2020, that Apple was no longer able to take commissions from sales that link from the application. It also restricted the company from writing rules that would prevent developers from creating buttons or links that allow people to pay applications directly to their goods and services, and she could not create messages – known as warning screens – which inhibits users from leaving the application store.
How will iPhone applications change?
For years, Kindle has not sold books on its application to avoid the Apple commission by 30 percent. Now, she added the “Get Book” button directs users to his website to buy books. Likewise, Apple Spotify prevented free experiences to new customers, but now Spotify now has a button to apply for a three -month experience.
Other applications can start providing links to buy directly from online stores, which will allow the company to avoid having to pay the Apple commission by 30 percent. Without the need to pay these fees, applications can provide users lower prices, which reduces the monthly subscription of $ 10 to $ 7.
What will cost Apple?
Apple earns $ 11 billion annually of application sales in the United States, according to Moor STANYY estimates. It will not lose all of this, but the bank estimates that $ 2 billion of it is at risk now.
You will reach the extent of people’s willingness to change their behavior. The process that dates back to a decade to buy programs and services on applications is not only familiar, but also fast. People in Apple trust their credit card information. The company makes it easy for people to cancel their subscriptions – keep them all in one place. Many people may hesitate to leave the application store to make their purchases, and applications may prefer to maintain the current system.
What does this mean for the rest of the world?
Now that you ask Apple to allow applications to collect the payment directly, without paying a committee, in the United States, other countries will pressure similar concessions. Organizers in Europe, Japan and South Korea, which requires Apple to reduce its grip in the application store, does not want its citizens or developers to pay more than the Americans.
Can apples fell changes?
Apple said it is planning to appeal the ruling, but it will be difficult for the company to break the decision. In 2021, the judge wrote a lower approximate ruling. Apple cleared the base by introducing a 27 percent commission for application sales. Mark said. Limley, Professor of Anti -Monopathy and Technology Law in Stanford, The American Court of Appeal for the Ninth Circle stood up to the rule of the first judge of 2021 and is unlikely to change its position. He said: “They must take their licking and leave it.”