Louis Vuitton’s 120 pounds, has a new lips in the new item as a luxury product | Louis Vuitton
andOr more than 180 speakers of milk, or approximately 60 kg of rice, you can get your hands on the new lipstick Louis Vuitton. For 120 pounds sterling ($ 160), 55 shades-27 satin and 28 mate-in the United Kingdom will be sold, which represents a new rise in re-drawing lipstick from relative Mondanity to the excessive product.
Lipstick is part of the makeup set at Louis Vuitton, which is sold this weekend and also includes eye shadow boards (190 pounds sterling) and Balms lip (also 120 pounds).
Lipstick is designed in partnership with makeup artist Pat McGrathThe scenes behind the scenes in Louis Vuitton, also played a role in developing brand makeup lines like Gucci and Giorgio Armani.
This is followed by a group of brands that launch lipstick that costs a lot of weekly store. Celine last year launched the first lipstick for 62 pounds. Chanel has one in a glass box, inspired by mirrors that line up on the stairs in the Coco Chanel Paris apartment, for 145 pounds. Hermès, who is famous for the Birkin bag, which includes several thousand pounds, was launched, one for 81 pounds in 2020. In 2023, Dior launched a special lipstick version At $ 500.
Big fashion brands turned into makeup in general. According to Daniela Morrosini, a great cosmetic and editor of special projects in the field of fashion, “Cosmetics make a lot and a lot of money for the brands for the fashion house. Wonderful margins.”
Victoria Beckham is a prominent example. The brand broke a 100 million pounds sales mark this week, despite the expansion of operational losses, in a largely attributed boom to the strong performance of beauty – especially as a solution of 32 pounds, which is said to be sold once every 30 seconds worldwide.
For customers, Makeup is a relatively accessible method for purchase to luxury brands, especially given the highly enlarged current price for advanced fashion: Classic Chanel Classical Lingerie, for example, cost $ 4900 in 2015 now $ 10,200.
Made of persistent wax, smoothly to apply with a perforated dye, carry Louis Vuitton lips, the mimosa, jasmine and ros scent. Black and gold packaging-the work of the industrial designer Konstantin GRCIC-magnetic, reduces the LV lipstick slide in his case with a low satisfactory click.
Think about 120 pounds sterling lipstick looks? According to Philip Graves, founder of the Shift Consultance Group, “All this depends on your reference frame … If you usually someone enter shoes and does not buy 7 lipsticks, you will not become someone who goes to Louis Vuitton and spends 120 pounds sterling on lipstick.” However, “If you are someone who goes to Louis Vuitton from time to time and buy yourself a bag of 4000 pounds, then you may enter and go:” This lipstick is great.
For Morosini, the relative licenses compared to LV bags says, “The opening opens to a newer customer.” Louis Vuitton, after all, the brand that launched a $ 1 billion handbag in 2023.
After the McGRATH participated is a blessing. “Its signature, at least in the beauty and fashion circles, really means something,” said Morrosini. “With McGrath on top, I expect the format to be excellent quality and colors wander around a group of different skin tones,” said Hana Cots, editor of beauty, wellness, lifestyle and brand consultant. Although the McGrate makeup line sells lipstick in Harrods for 27 pounds.
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According to the fashion psychologist, Dr. Dion Terilong, Price Point, instead of an obstacle, “a large part of the call”, with lipstick like this “is used as a social guide for layer, wealth and standing.”
“The aggressive pricing creates an additional layer of uniqueness in which it becomes desirable for consumers … to be ready to pay 120 pounds for lips, it becomes a way to express something in the world, or who are you at the forefront to be,” said Dr. Anastasia Kārkliņa Gabriel, a critic of culture and the author of cultural intelligence for the marketing.
Coates believes that “we can see LV’s attempt to take advantage of the” lipstick index “, a theory that luxury cosmetics sales – especially lipstick – tend to rise during times of economic shrinkage. While Graves doubts the lipstick index, “not the least of which is because the person who formulated the term was a person who owns the lipstick company”, as a broad principle “people find other ways to learn about the reward when the times are difficult.”
It is useful to be a product lipstick that you can see for use. “In order for something to be the value of the situation, other people must see it,” Griffs said. “Of course you can go and tell people, but this is not generally effective. It is much better than getting it up and reversing your lipstick.”
Louis Vuitton lipstick is re -filling and is framed as a being kept, which Gabriel believes is a large part of its attractiveness. “The re -filling lipstick product becomes the product that must be purchased for its material benefits, while the issue carries this symbolic access to the world of luxury that aims to feel exclusive, wonderful and deep aspiration.”
The package is the key, as well as the sensory experience of the product. Moroosini remembers the New York Curston Curry Curry Wesy, she says she wants to be compressed by her brand, enjoying closed when they closed like the Mercedes Benz Fund.
If some people are angry at the price of this Lippie at the end, this may also be part of the equation. “This pricing strategy, although it is bold even according to luxury standards, also serves the brand marketing purposes by pushing awareness and expressing attention about the product and brand,” Gabriel said.