“Our partners are the face of our brand”: Starbucks updates the bases of Parisas

Starbucks has announced changes in the employee dress bases as part of its ongoing efforts to “create a warm and wicked environment” through its brick and softening stores throughout the country. April 14 press release.

“As we continue to work to create a warm and welcoming environment calling on customers to our wonderful coffee, and provides a comfortable place to sit and stay, our green partners played a big role in reviving everything – from writing on cups to free filling and cafe experience,” the series said.

Starting May 12, Starbucks Parista will require wearing solid black peaks and long -sleeved crew shirts, advanced shirts or buttons with any shades of khaki, blue or blue denim. Consider the “most specific color palette” to allow Starbucks “a distinctive green yard with the brilliance and create a feeling of familiarity for our customers”, which are specified.

In addition to updated dress bases, Starbucks creates a new set of brand shirts. Paristas will receive two loaders without any additional cost for the brand.

“By updating our dress bases, we can provide a more consistent café experience that will also provide simpler and more clear guidance to our partners, which means that they can focus on what matters most, formulate great drinks and enhance communications with customers,” Starbucks said.

The latest initiative comes after Starbuck Coffee cup innovative logo graphics And reflected the “open doors policy”, which means that customers can no longer use store toilets and sitting areas without a purchase. These changes are part of the CEO Brian Nicole pushed the coffee chain to “the roots of the community cafe”.