Pinkfong mates strategic deal with Japanese TBS
The Seoul -based Pinkfong company, a group of “Baby Shark”, has a strategic partnership with the Japanese giant TBS TBS to develop new content suitable for the family and expand its mark in the Japanese market.
Pinkfong created global success with real estate like “Baby Shark”, which has accumulated more than 15.8 billion views on YouTube. The latest property of the company, “Bebefinn”, has achieved classification No. 1 in 11 countries on Netflix and building an audience of more than 50 million subscribers via YouTube channels.
The partnership will focus on creating original programming targeting young viewers and their families all over the world, while strengthening the presence of “Bebefinn” across Japan through various channels and events of distribution.
The collaboration has already achieved the first initiative this month when Pinkfong participated in “Play & Learn Learn Festival” from TBS from 4 to 6 April. The event was characterized by “bebefinn House” from animation, and the first singing show in Japan includes Bebefinn brothers and “Baby Shark” attractions.
To unify its Japanese expansion, Pinkfong created a local office in Japan and plans to take a tour of its direct show “Baby Shark Live!
The companies said that the details of their sophisticated content will be published throughout 2025, as the first declaration expected this fall.
“This partnership with TBS Televes is an important landmark in our global expansion strategy,” said Min Siuk Kim, CEO of Pinkfong. “By combining Pinkfong’s experience in creating and developing IP for the excellent family with the wide production capabilities and distribution of TBS, we are ready to provide new and attractive content that hesitates with families around the world.”
“In TBS Television, we are committed to providing influential content that creates tomorrow’s world with the best experiences,” added Massamine Rioho, President and Acting Director on TBS. “This cooperation is in line with Pinkfong completely with the Vision2030 strategy with a focus on creating innovative content and global expansion.”