Singapore Mediacorp broadcaster reveals Microdrama strategy
The national broadcaster in Singapore revealed its plans for making it to make the year 2025 “Microdramas” at the conference of everything that concerns matters, where the chief employee of customer and companies Angelin Bo announced that the broadcaster will present at least 10 titles through social platforms owned by the end of the year.
“It is a new way to tell the stories for us … immediately it reaches a regional audience, if not international,” Boh said, noting that the brand partners are already integrating in coordination of the short text.
Microdrama Push emphasizes how Mediacorp developed from a traditional network to multi -platform content and talent custody. In a conversation with the CEO of the Jasper Donat, PoH indicated that the broadcaster now reaches 96 % of the adult population in Singapore via television, radio, digital and social.
“We are obsessed with preserving this national birth so that we can present our goal as the national media network,” she said at the conference to be held in Singapore. The “Emerald Hill” drama in the country’s first drama and got the first place on Netflix in Southeast Asia for four weeks, while independent musicians through Mediacorp voice brands performed in the National Day procession.
On the news front, PoH highlighted the global digital traction of Mediacorp, noting the coverage of the victory day in World War II in China, which generated more than 50 million views, with the emergence of the United States as its most market on YouTube. “We have no stake in the game, we are neutral. We just tell it as it is. This is talking to a world audience.”
Mediacorp is also re -equipping its youth brands, as DJS discourages daily life on Tiktok and Instagram, and expands its creative arm, which has signed 130 talents so far. On the commercial side, PoH pointed to performance -based partnerships with Lazada and Pizza Hut, one of which was to stop in the middle of the campaign when the demand for new cheese pizza exceeded.
“There is no game notebook to follow up. We invent it and we go – frightening and exciting,” said Boh.
All that matters, which started as a music conference, and grown to include sports, games, web3, marketing and content, celebrates the 20th version of this year.