Spotify $ 100 million paid to PodCaster with Creator Wars heat
Spotify has paid more than $ 100 million to publishers and creative podcasts since January.
The payment is the result of a program presented in 2025, which opened new revenue flows for qualified hosts. But it is also an attempt to attract more creators (and their fans) to Spotify, because the climbing of the video pushed many of them to YouTube.
The video came to control podcast. Watch more than half of Americans over the age a report From January. The service claims that it reaches one billion podcasts every month, which makes it the dominant platform for podcast – a The king of the media And KingMaker- Leaving sound platforms at some point like Spotify and Apple PodCast in dust. (Spotify Podcast Video in 2019.)
Compared to YouTube, Spotify became a user for podcast, with about 170 million listeners per month among the total fans of 675 million listeners. One of the indicators to the extent that Spotify should go to catch up with the highest player: YouTube I pushed More than $ 70 billion for creators and media companies from 2021 to 2024.
The company has reported its profits on Tuesday, and is expected to get about 540 million euros of income before sales at 4.2 billion euros, according to the S&P Capital IQ.
But Spotify, mentioned on the New York Stock Exchange but is based in Stockholm, He is still a major player in this field, thanks in part to the talent list – he distributes and sells ads for the largest podcast in the world, “Joe Rogan’s experience”. It achieved a full year of profitability in 2024.
The new partners program aims to get rid of YouTube dominance. Spotify previously paid only by sharing advertising revenues with them, very similar to YouTube. Now it also gives them incentives to download videos, as qualified creators get additional funds based on the amount of distinguished subscribers with their videos.
The company is trying to attract more viewers. At the same time as Spotify announced the partnership program in November, it announced that the subscribers paid in some markets will not have to watch dynamic ads in videos. Video consumption has already increased by more than 40 percent since January, according to Spotify.
The question now is whether Spotify can persuade creators to change priorities.
David Colls, the “Just Creepy: Scary Stories”, said he re -evaluated the “home platform” after his revenue in Spotify recently exceeded his YouTube revenues. In the last quarter, Mr. Kolls said he had received about $ 4,500 from Spotify. After joining the company’s new partner program, his Spotify Entrance rose to about $ 81,600.
This increase can be more dramatic for large offers and podcast companies, such as YMH Studios, a comedy network that includes 2.1 million subscribers in YouTube, which produces popular podcast including “2 Bears, 1 CAVE.” While refusing to share the fine numbers, Ymh Studios said that the quarterly Spotify revenue is more than three times after joining the partners program.
Although the creators emphasized that these days are still early, Alan Abd, head of advertising revenue at YMH Studios, called the new payment program as “the game changing” and “a very happy surprise.”