Entertainment

The biographical film on the Tourette Syndrome campaigner is crucial, my dear


Welcome to Global Breakthroughs, DeadlineA bi-monthly episode in which we highlight the TV shows and movies that are killing it in their local areas. The industry is as globalized as it isIt’s ever been the case, but breakthrough successes appear in pockets of the world all the time and can be difficult to track. WhichWhy usRe-do the hard work for you.

After its world premiere in Toronto last month, I sweara biographical comedy-drama by Kirk Jones inspired by the life of prominent Tourette Syndrome activist John Davidson, was released in the UK and Ireland on October 10 via Studiocanal. Upon its release, it received an unprecedented 87% ‘excellent’ rating from comScore PostTrak – the highest rated film by UK cinema audiences since records began, beating blockbusters and Oscar winners such as bohemian rhapsody, Top Gun: Maverick and parasite. On Rotten Tomatoes, the film has a 100% fresh rating from critics and a 100% audience score. Since its first appearance, I swear It played at number one at the UK/Ireland box office during the midweek. As of Wednesday, the $5 million-budgeted film had cost approximately £3.34 million ($4.46 million).

name: I swear
nation: UK
project: Tempo Productions, One Story High
distributor: Studiocanal (UK)
International Sales: Bankside
For fans of: Billy Elliot, King’s speech, Coda

Written and directed by Kirk Jones (Waking up Ned is divine, Nanny McPhee), United Kingdom pic I swear Charts John Davidson’s journey from a misunderstood teenager in 1980s Britain to a present-day advocate for understanding and accepting Tourette’s Syndrome, a genetically determined neurological condition characterized by tics, uncontrollable sounds and movements. Coprolalia, or involuntary swearing, affects only one in 10 people with the syndrome, according to Tourettes Action UK, despite it being portrayed or ridiculed in the media as a common symptom.

Diagnosed with coprolalia when he was 15, Davidson worked his way against the odds through the turbulent teenage years and into adulthood. The film tells his story while also exploring this misunderstood condition. After its box office release in the United Kingdom and Ireland, the film was a huge success, and online audience ratings outperformed every other British film released to date. It will also likely make back its $5 million budget.

Led cast The Lord of the Rings: Rings of PowerRobert Arameo as Davidson, alongside Maxine Peake, Shirley Henderson, and Peter Mullan. Producers are Piers Tempest and Georgia Bayliff for Tempo Productions, and Jones for One Story High. Executive producers are Cindy Jones and Davidson.

Bankside sold the film to about 20 international territories including Australia, France, Germany, Spain and India. Negotiations are ongoing with distributors in the United States, Italy and Japan.

Jones first discovered Davidson through a 1989 BBC documentary and followed his story through subsequent docs including one that “showed that John had really found his calling, and was focused on trying to bring the Tourette’s community together and educate them and inspire them,” Jones tells Deadline. In 2019, Davidson was awarded an MBE by Queen Elizabeth II.

In a change from our usual format, Deadline catches up with Jones for a Q&A conversation about the genesis of the project, Davidson’s involvement, and the film’s success. Below are excerpts from our conversation that have been edited and condensed for clarity. Scroll down for the trailer.

DEADLINE: How did your collaboration with John Davidson come about?

Kirk Jones: I went to Galashiels (in Scotland) and we sat and talked. The first thing he said to me when he opened the door was, “Kirk, come in. Let’s have sex.” I made a joke, because that’s my nature. I wanted to take the tension out of the meeting, and the next thing he said was, “Just ignore it…you know, ignore the tics,” — but don’t ignore the person. I said: Is it what is in your head? We all have this little space in our heads that’s double-tapped… things never come out. Does it feel like your door is swinging wide open? He said: No.

One of the things I was most aware of was that the Tourette community had historically been harassed and ridiculed because of the nature of the condition, and it was easy to find someone with Tourette’s on a radio show, or write a character in a movie or TV series with Tourette’s, and I was very aware that John and many other people in the community felt they had been taken advantage of in the past. So, from day one, I promised that this was not my intention. What’s more, I said I would make him an executive producer. I spent a lot of time with John. I just listened to everything he had to say about his life; He told me the whole story.

DEADLINE: The film can be heartbreaking but it also has a lot of humor. How do you walk the scale of maintaining his respect?

Jones: I stayed very close and honest to John’s actual story. This seems like the right place to start. Of course I changed some elements. Beyond that, it’s just a matter of instinct. I’ve always enjoyed mixing humour, emotion and drama together – you’ll have a very dramatic and emotional scene, and I love just taking the audience out of that and laughing, and after a few minutes, diving back in. This offers what people describe as a rollercoaster. They talk about John’s life journey, and the film is full of emotion.

I tried to keep the performances as natural as possible. I knew it from documentaries when John’s story was presented as a straight documentary story that he was very attractive. It was also funny and emotional. You didn’t need to put in much effort above that.

DEADLINE: And in terms of casting, did you ever consider having someone with Tourette’s?He plays Johnrole?

Jones: Yes, I thought: “Is it possible, on a movie set, which is basically nothing more than a military operation, to put someone with Tourette’s Syndrome in this situation?” And then I thought: ‘Wouldn’t it be amazing if John played himself in the last 20 minutes?’ From getting an MBE to the end.

I’ve worked with non-actors before with some success, and I’ve enjoyed the process. I wrote four or five scenes specifically to shoot with John, and that’s what I learned: try to suppress [the condition] Or not to suppress it is incredibly stressful. After about 45 minutes of work each day, John would say, “Are we done now, can I go home?” He was really tired.

The only major thing that made me feel really uncomfortable was that I said, ‘Look, you’re talking to Dottie (Peck), and I want you to say, ‘Fuck the Queen,’ because that’s how it’s going to end up in the script.” [Davidson famously said this as a result of his tics when receiving his MBE in 2019]. “Well, I can’t really move on call,” he said. It comes out of nowhere. So I said, “John, if we’re going to do this for real, and this test is going to be accurate and relevant, you’re going to have to do this.” He felt really uncomfortable acting out or “faking” a tic, and I felt really uncomfortable asking him.

A few weeks later, I edited the material and called John and said, “I don’t feel like this is the right decision for these reasons.” He said: I am very relieved. I was terrified that you would say you wanted me to do that. John has since said publicly that he did not believe someone with Tourette’s syndrome could have worked within the confines of a film set.

DEADLINE: Do you think there is now more awareness of Tourette’s syndrome among the general public?

Jones: We do these market research presentations and then we have a focus group at the end, and one day someone said they were going to Google Tourette. “The only thing I know,” they said, “is that if I came here on the subway tonight and saw someone behaving like John, I would have moved to another car.” If someone [did the same] On my way home, I would smile at them and maybe talk to them if I was sure it was Tourette’s.

DEADLINE: You have some big credits in studio pictures, so why this kind of pivot?

Jones: I was really looking forward to making a low budget British film that I had complete control over. Having made films for 30 years or so at different levels, I realize that this is when I’m happiest – when I’m most creative, when I jump out of bed in the morning and don’t have to answer to dozens of people in the studio.

DEADLINE: However, the independent sector faces some serious challenges in today’s climate.

Jones: Maybe half a dozen people called me just before the film was released and said: “You do realize the British film industry is watching your film perform this weekend, right?” I didn’t quite understand. They said: Then I swear If it doesn’t work, it’s a real problem for the future of the British film industry. It’s a local story. “It’s a British crew.”

We showed it to 2,600 people, and 100% of them said they would recommend it, so it was word of mouth, on paper anyway, when it came out in cinemas. We released Studiocanal on 650 screens – which is unheard of for a low-budget British film – so you can’t blame anything on that. It had great P&A and marketing, and we started screening it three months before release, so, on paper, every box was ticked. People were actually saying that the elements were there, and if British audiences didn’t come to cinemas to see it, any financier going ahead would say of other films, ‘I love this project, but I swear Everything was going well, and look what happened. It is reassuring that the audience is still really interested and willing to go out and go to the cinema to watch local films.

DEADLINE: And were you surprised by the ending? Which UK response?

Jones: It doesn’t always work out, but on this occasion we seem to have touched a nerve somehow. We live in a world where we can all collectively respect and consider others. This reminds people that their nature is not always the same as someone else’s.

People miss projects that feel unique, different, new, or fresh. One reason is that the people who make the decisions and commission the projects have for many years been playing it very safe with all remakes. Fresh is something that doesn’t come along very often.

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