The F1 team announces a huge title care deal, as well as a new name

Williams Racing has announced a change of the transformational name to Atlassian Williams Racing. This comes as part of a new long -term partnership with Atlassian, a leading company in software solutions.

The partnership does not see that Atlasian has become a title sponsor, but also refers to the official partner of technology and cooperation in the team.

Williams Resing, founded by Sir Frank Williams in 1977, is widely recognized as one of the most successful Formula 1 teams. The team is proud of a wonderful biography with 114 wins in the race, as well as nine facilities and seven drivers.

During her golden age, drivers like Nigel Manzil, Dameon Hill and El Aalin Prost were in the foreground, bringing the team a lot of fame and success. However, 2010S made challenges and a decrease in performance, and visible in Williams finishes at the bottom of the Championship in 2019 and 2020.

In an attempt to restore its previous glory, investors have acquired Williams Racing in 2020 and began implementing a comprehensive restructuring plan. The leadership of this accusation since 2023 was team manager James Valeys, who shed light on the team’s update through the use of technology and improving the workflow, the prominent features that are now supported by Atlasian.

Cause Make up:

“I am pleased to welcome Atlassian in Formula 1 and our development in the Atlasia Williams race.

“Attracting the title partnership of this size and importance is a big day in the history of our brilliant team and a major teacher science in the transformation of our return.

“We put all the appropriate components to return this team to the front of the network, and in Atlasia, we have a partner through technology and tools will help in launching our full potential by improving teamwork and cooperation throughout the organization.

“Our values ​​and aspirations are perfect, and I am excited about what we can achieve together.”

Atlasian, which was established in 2002, is famous for providing software solutions such as Jira for Project Management, meeting for cooperation, and Trello to follow the workflow. It serves more than 300,000 clients all over the world, a central Atlassian tools to enhance teamwork and enhance the productivity of different industries. In thinking about this partnership, the CEO of Atlasian, Mike Cannon Broks, noticed:

“Formula 1 is the final group sport,” he said. Where the engineers, developers, commercial teams, hole teams and countless others work in the actual time at incredible speeds for the race to finish the platform.

“Atlasia Iman Williams is involved in the power of teamwork. We know that when the great teams have the correct tools and practices, they can achieve things of impossible on their own.

“As one of the first international technology companies outside Australia, we understand something like you have a passion and leadership and the belief that you are building a wonderful thing.

“This team has gone through a noticeable shift, and I think the Atlasia Williams race has all institutions for a renewed era of greatness.”

Williams’s cooperation with Atlasian is the first care of the title since Rockate in 2019, as it concluded an extension for a period of five years without a title partner. Earlier, Williams cooperated with sponsors like BMW, AT & T and Martini, although no one matches the scale of this current agreement.