The fake actor deepens anxiety on artificial intelligence in Hollywood

scary. horrifying. Deeply misleading.

These were among the visceral reactions this week from Emily Blant, Opely Goldberg, Natasha Leon and many other actors and directors on the sudden fame of Tele Norwood.

Norwood is not real-brunette appears in a comic draw on her Instagram page is actually a compound created by computer.

“I may be Amnesty International, but I feel very real feelings now,” says a message on the Norwood’s Instagram page. “I am very excited about what will happen after that!”

Feelings were not widely shared, at least in Hollywood, as concerns about the use and abuse of artificial intelligence that replaces actors deeply.

Norwood creator sparked anger after she announced that the digital actress would soon be signed by the talent agency.

This week, SAG-Aftra has been weight with a fly response. Two years ago, members of the Federation were involved in a 118 -day strike to fight for more protection of artificial intelligence in their contracts with major studios.

The union said: “In order to be clear,” Tele Norwood “is not an actor, as he was created by a computer program that was trained to make countless professionals – without permission or compensation.” “No” problem “is solved – it creates the problem of using stolen shows to remove actors from work, endanger ways to live in danger and dismantle human art.”

Norwood was created by Amnesty International through Xicoia, which is the London -based AI talent studio launched by Dutch actor Eline Van Der Veelden. Xicoia works with states and Hollywood Stars who want to appear as the younger themselves on the screen, according to the deadline that I mentioned for the first time Talent Agency is an interest in Nurwood.

Van der Veelden, the founder of AI Possionle6 production company, was not available for comment on Wednesday. But in a statement posted on Instagram after the reverse reaction, Van Der Veelden stressed that Norwood “is a creative work – an artistic piece.”

“I see Amnesty International is not a substitute for people, but as a new tool – a new brush,” said Van der Felin. “Just as the animation, brides, or CGI opened new possibilities without moving away from direct acting, artificial intelligence offers another way to imagine and build stories.”

SAG-Aftra Chun Astin President opposed the claim.

He said in an interview with the Times that the materials used to create Norwood were “obtained incorrectly” from the work of SAG-Aftra without permission, compensation or acknowledgment.

Astin said: “He is manipulating something that is already existing, so the perception that it does not harm the actors – because it is something new for his own – ignores the basic truth that he takes something that he does not belong to.”

“We want to allow our members to take advantage of the new technologies … … they need to give permission to do so, and they must negotiate with them.”

Norwood 44,000 followers on Instagram and is photographed as a London -based young actor and enjoy shopping and iced coffee.

The social media page depicts Norwood in different scenes. In one of them, it is armed and ready to fight a monster; Elsewhere, she escaped from a quiet building in a future city.

On the Zurich Industry Committee on Saturday, Van der Felin described her creation.

“With Tele, as you know, when we launched it for the first time, people were like,” this will not happen. “And now, we will announce the agency that you will represent in the next few months. Everything changes and everyone began to see light, fortunately. ”

Talent agencies represented the digital characters used in advertising campaigns. The vision of such a avatar in the main current became increasingly common – in 2024, the Japanese Hatsune Miku character was shown in Coachella, and the AI ​​model was shown in the August issue of Vogue magazine for La Brand Guess.

And some studios, including Lionsgate, have partnerships with startups AI to explore the use of technology in areas such as the storytelling. Others, such as Netflix and Amazon MGM Studios, have a chain that uses artificial intelligence in visual effects.

Technology companies have argued that they should be able to train artificial intelligence models on the content available on the Internet and to offer relevant information under the doctrine of “fair use”, which allows limited reproduction of the content without permission from the copyright holder.

But the spread of artificial intelligence has also closed fears that artificial intelligence companies use copyrights to train their models without compensation or permission. Earlier this year, Disney, Universal and Warner Bros. raised. Discovery is a lawsuit against artificial intelligence companies for violating copyright.

Some actors called for a boycott of any agents who decide to represent Norwood. “Read the room, how the total”, actor “in the highlands” Melissa Barira Books on Instagram.

Astin said: “Our members reserve the right of the lack of work with actors working in an unfair conflict in interests, who work in bad faith.”