The fields of growth and executives in the field of finance – San Sebastian
Some of the most abundant investors in the industry were on stage this morning at the Creative Investors Conference in San Sebastian, where criticism and how to spend was the main topic of discussion.
In the session chaired by Exec Caa Media Finance Sarah Schweitzman, Andrea Scarso (IPR.VC) and Faridrik Fior (logical images), Alexandra Tenon (difficult node), and Karl Spirate (Zurich Street) discussed the projects they invest and the offers they plan in the future.
“We do not finance small things,” Tenon explained during the session. “urchin It is the smallest movie we did this year, and the reason we supported this is our relationship with Harris [Dickinson] The belief that we went through in the strategy of how we would have been marketing it with the theatrical distribution, and the benefit of Harris, its relationships, and its fans. ”
Tynion continued to say that Tricky Knot, a financing and recreational development company that supports talent -led production companies, is “away” from “very small films that do not have a clear audience.”
On the other hand, Tynionn said that the company is “excited to enter new types that has achieved historical success”, but it may have come out of fashion in recent years. I used an example of a sleeper box office for Celine Song Materialism To clarify the point.
“I think there is still an opportunity to grow for theatrical stories that resonate MaterialismFor example. On paper, it is a romantic drama, and it has achieved romance well. But I think what I have shown to us is that it is more than that, there is an appetite for this type of type. ”
SCARSO said that IPR.VC sees growth in what he described as “the new content economy”, and this means “anything that goes beyond just a movie and a TV that can be created, distributed and fruitful in a new way.”
Viory said that logical images are especially interested in the African continent, which he sees as a sharp growth field.
“Africa is a place interested in,” he said. “Next year, we launch a new fund for African creative bodies, so I strongly believe in African creativity. One of the films we will come next year is in fact a horror movie in Africa.”
Spiri participated in the Fiuri evaluation of the African continent, who said that Zurich Street was specifically interested in the increasing wealth of talents coming from the continent.
However, Fiore added that logic remains clear from projects “that are very dependent on one market.” He cited the “Sandans Model Film” that might fall into its distribution in the United States, but “he will not travel around the world.”
Tynionn added that Knot Triky is also “tending to care for the brand” to collect money.
She said: “There is a lot of capital to cancel the lock, and each of our partners, because we have relationships with large brands through them, it is a great entry point.”
“One of our partners, Danny Ramirez, we do this autumn movie in the world of football with David Beckham. So we have Adidas and a number of other soft money opportunities through brand care however.”
Tynionn also cited the brand care deal closed by the company with a critical application of a new production company launched by actress Tommy Dorfman.
“There are many people who enter this space in a really useful way,” she said.
San Sebastian runs until September 27.