The saga attracts a crossover audience
S.S. Rajamouli (RRR) returned to American theaters with Baahubali: The Epic Drawing a crossover audience and an estimated $837.3k since midweek on about 450 screens. Variance Films handled the US release, working with producers Arka Mediaworks and marketing company Walls & Trends.
Prathyangira Cinemas dealt with Canada.
The film is a new vision in two parts Baahubali series Baahubali: the beginning (2015) and Baahubali: The Conclusion (2017) – the latter of which is the highest-grossing Indian film of all time in North America – remastered and edited into a single cinematic experience by Rajamouli. After four hours, with an intermission, the release began Wednesday on 160 premium large format screens including Imax through sell-outs at AMC Lincoln Square Imax and theaters nationwide. A few midnight shows were added that night for serious fans to meet demand.
The saga It expanded to 448 locations Thursday with more than 60 PLF locations. Play will continue until the end of next week, after which it will remain available on screens in the successfully developed Variance model RRRand brought it back after its initial run with an “encoRRRe” release which continues to sell out theaters to this day and added $1.5 million to the initial gross.
“SS Rajamouli films are what movie theaters were built for, and sitting in the middle of the theater this weekend watching die-hard fans rave about their favorite moments while first-time viewers lean forward to see what happens next is the most fun you can have in a theater,” says Variance President and Founder, Dylan Marchetti. He said the initial total was slightly above internal expectations.
Hindi films are highly regarded at the North American box office, but often do 80% business with Indian audiences and families on the first day of release, and then decline dramatically. audience to Baahubali: The Epic Nearly 10% to 15% of Rajamouli’s fans were non-Indians who were impressed RRR I heard about the latter on Letterboxd or other social media in a calibration campaign that was also conscious of not straying away from the core audience. Marchetti expects the promotion, such as RRRto be almost exclusively non-Indian moviegoers.
in BaahubaliA legendary warrior emerges from humble beginnings to take on powerful forces that threaten his homeland, as ancient prophecies and family ties shape his journey. It stars Prabhas in dual roles alongside Rana Daggubati, Anushka Shetty, Tamannaah Bhatia, Ramya Krishna, Nassar, Sathyaraj, Subbaraju and Adivi Sesh.
RRR It opened in March 2022 to $9.5 million domestically, taking its total to over $15 million (and $166 million worldwide). It was shipped to multiplexes amid a post-Covid dearth of new releases, and went on to win the Oscar for Best Original Score.
Other indies: Focus features Bugonia By Yorgos Lanthimos The big two-week expansion grossed $4.8 million on 2,043 screens for $5.8 million. This is the director’s best wide break yet (Favorite, poor, kind of kindness). It has been certified fresh on Rotten Tomatoes with an 86% critic score and 83% audience score. B Cinema Score. The audience was 61% male, 39% female, and 39% between the ages of 24 and 34. About 53% were white, 24% were Latino, 7% were black, 7% were Asian, and 6% were Native American/other. Focus said it expects audiences will continue to find the film starring Emma Stone in theaters despite the general depression in the market.
Briarcliff’s animated family comedy Stitch head It opened with $2.1 million on 2,162 screens for a cume of $2.5 million.
holiday Roadside Attractions is looking at an estimated $259.2K 3-day gross on 809 screens.
IFC has opened with the crime thriller set in the Ozark Mountains Violent endings In 700 theaters to $120,000.
Neon Shelby Oakes It grossed $770,000 in its second week at 1,708 locations for a cume of $3.9 million.
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