The three types of customers who buy smart products — and how to market to them

For a decade, Samsung’s Family Hub refrigerator has been the poster child for Smart home revolution. It was marketed as “the smart way to manage food,” and it was a success. But today, as the smart product market MatureSelling “intelligence” alone is not enough. In fact, while the smart home product industry is currently expected to reach $537 billion By 2030, Three out of four Projects in this area, according to some estimates, still fail to achieve the expected value.