“There is a little wet spirit”: London’s fashion week opens to difficult facts London Fashion Week
forIn Eneant The Glitter and Equins and long wrong eyelashes, Truth Truth at London Fashion Week is for a manufacturer overlooked by luxury power in Europe and the United States. Many designers have closed their doors, or they could not grow up in the show. In just four days, London Fashion Week has shrunk to half the duration of Paris shows.
Criticism is in offer, but ambition and creativity are not. In SS Daley, the backed brand of Harry Styles, which is now sold to the trench coats in John Lewis, was opened with the Big Ben’s voice, “Stay Faithfull to Marianne” in honoring the late British style icon, and closed with general bustle of personal photos with a guest Honor in the front row, actor Amandaland Lucy Punch. The actor Deby Mazar took the stage for the complete jewelry brand, where he played the TV shopping hostess on about the nervous collapse, as he was wandering in the “reality of the mermaid” of pearl earrings during Martini’s sipping. In Tate Modern, Florence Bug opened Harris Reed’s offer with monologue in praise of “The Art of Clothes”.
British fashion still has a place on the world stage, as it takes advantage of soft power as a esteemed incubator for stars designers. London Fashion Week maintains a strong feeling of national pride accordingly, as it reduces a very British dose of self -denunciation and humor. The recent prominent appointments in Sarah Burton to Givenchy, Peter stops to Lanvin in Paris and Louise Trouter in Botta Veneta, Milan, testify to British creators as a valuable resource.
Stephen Stocky Dali, a SS Daley designer, made a decision at the last minute to join the schedule after showing plans in Paris last month. “There is a little wet spirit, an empty feeling, for the London schedule at the present time,” the designer admitted before it was shown. Data shows that London does not get the same attention [as other fashion cities]So there was a feeling of designers who were slightly evacuated. But London has always been good for us, and we thought it would be good to do something to help bring the bowl. But many of our most important buyers do not come to London. “
A recent report issued by LEFTY, which tracks the effect of the influence of the brands, has reported the media value acquired for the London Fashion Week last September at a value of $ 20.9 million, compared to $ 132 million for New York, $ 250 million per Milan and $ 437 million for Paris.
The latest SS Daley collection was to celebrate the classic British coat holder, with eclipse coats, donkeys and trench coats. The designer said: “I was interested in the political relations of the donkey jacket – who wore it in Britain, in the 1970s and eighties of the last century,” the designer said. The elegant trench coats supplied a hat to Burberry, the remaining luxurious house in London, where the name Dali was mentioned as a future designer.
For Anna Jewsbury, the CompleteWorks jewelry designer, the contradiction in the use of the platform to show jewelry instead of clothes is exactly the point. “Nobody expects an extension designer to see a fashion show. It is a way to show people that we have a point of view, and the spirit of humor, which is a little different from what other brands do.” “Partly motivated by naivety – I had no idea about the extent of tension, or the resources it would take. But it is such suspense.”
Some designers reduce costs by choosing sitting in alternative fashion weeks, and appear only once a year. The fashion system of giving a new look every month of September and March, which once linked the industry with semi -annual performances, has fallen into a more flexible era of feelings and running. Conner Evs is one of the designers who choose to display annually, and they return this week with a show at Barbourt Bar at the Savoy Hotel, based on 1979 Pop Fossi’s music.