What is Disney thinking?

Bob Egger and Disney used to deal with all types of public relations crises; It comes with the region when it runs one of the best known and most beloved brands in the world. But what happened with Jimmy Kimmel over the past 24 hours was something completely different (and terrifying) about just Kerfuffle’s public relationships: FCC Chairman, Brendan Car, Mawalla Mawa, threatened to harm a major part of his work in September 15 of September. Within hours, ABC announced that the Kimmel show was withdrawn from the team’s “indefinitely” squad, his future in the network suddenly became unclear – and that Iger as an executive president was in great danger.

Consider the schedule of how this madness is playing: On Monday night, Kimmel handed over Monuhouj, which included a small embarrassing sentence. On Tuesday, Fox News posted a video of Monologue; By Wednesday morning, PodCaster Benny Johnson, a main ally of the White House Trump, released this YouTube theme line: “Jimmy Kimmel lies in Charlie Kirk Keeler, blame Charlie for killing him!? Honor guest on Qurna: Car, who He said ABC can “do this in an easy way or in a difficult way.” The rest played in front of our eyes last night: Nexstar announced that she was withdrawing the Kimmel offer, and soon followed Sinclair, and within 15 minutes, one of ABC’s advertising was corresponding to his famous statement of seven words: “Jimmy Kimmel Live It will be anticipated indefinitely. “

This story is not over, and it is too early to issue the ruling on what everything means. As of Thursday noon, Kimmel’s offer was no He was canceled and he is still an employee of the Walt Disney Company, although Donald Trump Celebration The removal of the comedy actor on Wednesday night. In fact, according to a person familiar with this matter, the complete purpose of the mysterious ABC statement was to give the network, Chemmeal, and the main affiliate groups of ABC as a time to respond to Car’s threats in a way that ensures that the supply remained on the air. “There is a desire to find, and people work for it, what appears to be the path forward in the show,” says one of the interior Disney about the company’s thinking. Another person familiar with this matter says that while Igger was consulted, Dana and Denn, Disney TV president, who made the final call to cancel a display on Wednesday at the show. The sources say that the talks between Kimmel and Disney continued on Thursday with the aim of finding a way for the host to return to the TV “as soon as possible.”

All of this may seem to spin from Disney, and if this ends by leaving Kimmel the network, this will definitely be interpreted in many circles. Social media courts and Pontetochritit have already accused – and it is somewhat understood – ABC and condemned the knee bending to the Trump administration. Whatever happens after that, there is no decision to withdraw the Kimmel offer, for any time period, in response to a coordinated and studied attack on it and ABC by Carr and right -wing influencers.

But you do not have to be unable to do what Disney did on Wednesday to accept the possibility That the purpose of its actions was not to punish Kimmil, but to pass through this crisis Jimmy Kimmel Live! Stand. An old Hollywood warrior is not associated with Disney that the absolute stain for a statement on Wednesday in ABC is evidence that the company was having it and stopping mainly for time. This person says: “There was no ounce of rotation in what they said.” “This means that they have nothing to say that it can satisfy the government, its employees, subsidiaries or talent companies. I don’t blame them. Maybe I would do the same.”

While people celebrated the right to what they considered a victory, it ended up converting the ABC story into the right -wing information bubble into international news. Countless Democratic officials, Including former President Barack ObamaWe condemned what happened. The cable news provided without stopping for hours; Creators He threatened Disney County Unless Kimmel returned to the air. John Stewart decided that he would host a special version of Daily presentation Thursday to respond. “Now what you have is a successive effect,” says veteran Hollywood Exec. “If the goal is to ripen in temperature, then it was not.

No one should withdraw the violin for EGP or Disney, but American companies do not have much experience in dealing with the government as cruel and subjective in following up their goals as this White House was Trump. While Trump was loudly during his first term, people like Car literally wrote a playing book – Project 2025 – On how to learn from the mistakes of that administration and better implement their vision of America. With Carr, Networks now has an objective organizer, or even someone with a party agenda, but something unprecedented in modern history: mercenaries seem bent on the use of the regulatory state to serve the president’s personal air. Trump sees comedians late at night and network news patients as his enemies; Carr went after his first year at work.

Even people outside Disney feel shocked by what he did. Brendan Car says drunk with power and joy. “

However, it’s not as if Iger & Co. He had no time to prepare for these types of accidents and set a clear strategy for the response. Even if this ends with Kimmel’s return on the air, Iger’s silence may cause some short -term damage to the Disney’s brand and its personal image. He has long been considered among the most talent -friendly chief executives, Kimmil was among the most loyal Disney soldiers. Was it really possible to harm the Iger (or Walad) case with a statement on Thursday morning defending Kimmel while showing the allergy to the death of Charlie Kerk?

But it is clear that Disney decided to play things safely and not add any fuel to the fire by saying anything until you decide what comes after that. While anyone from the Disney team or Kimmel will comment on Thursday afternoon, it seems likely that the two sides are in discussions on whether anything, on what is anything, needs to make ABC comfortable to return it to the air. (The exhibition will remain out of air on Thursday night. they Kamil’s offer will be resumed. ABC may want to return both on the plane, but NexStar-which is trying to obtain a huge integration deal approved by the Federal Communications Committee (FCC)-in particular has proven to be in full absorption of Kar and Trump. “Nexstar has seen all this an opportunity to score points with the Federal Communications Committee,” says one of those familiar with the industry. And with his colleague in the subsidiary group Senkler joins the Kimmel pile, she has more leverage with Disney.

However, if ABC managed to reach an agreement with Kimmel on an appropriate response, Disney, in theory, has decided only to live with Nexstar and Singlair Kimmel Province. Although this means some loss of advertising revenues, it is not as if late at night was a giant profit center for networks; Only the opposite. This is not 1995, or even in 2005, where Kimmel’s blackout, for example, is that 20 percent of the country will be a financial disaster. Many Kimmel scenes are now on YouTube and Hulu. Disney can go with a nuclear option and only Jimmy Kimmel Live! Hulu exclusively and let the subsidiaries fill the watch with local news. CBS decision to cancel Late offer with Stephen Colbert At the end of this season, it makes such a step less dangerous, because it is not as if ABC would be the only big network without a late night.

Regardless of the result, what has been clearly clear is that this will not be the last time that the major media companies are forced to deal with the Maga machine that moves quickly, with the full support of the government, to achieve its goals. Broadcasters, like ABC, will continue to overcome this dynamic again and again because programming is not only entertainment offers at peak times but a series of localized discussions and news messages. “It is the worst time to be in a broadcast network, especially if you are working in public relations every day now, someone will say something,” says veteran in Hollywood. Although these differences occurred a long time before Trump, the mood in Hollywood is now different. “Before that, when you had a violent reaction, I felt social justice. Now, it looks like the full power of the American government coming for you.”