What is J-Beau? Your final guide

It is meaningful, deliberate, harmonious. These are the permanent themes that you will see successive through the most famous brands in J-PEAUTY, from Japanese skin care to hair and makeup care. One thing that this category will not do, now or at all? Your routine rushed.

Japanese beauty never says about reforms or fast products. ” Kyoko GatesClinical Beauty Specialist and Director of Education in Beauty ChicoJ-PEAUTY coordinated trader stores the classes of worship that each interior loves. “It is a ritual rooted in centuries of tradition and is supported by some of the most skin care sciences in the world. It does not see that the skin is not a problem in solving it, but as something for daily care, mental and respect.”

J-PEAUTY brands such as Shiseido, Sekkisei and Clé De Peau Beauty have achieved global appreciation over the years. But there is a lot to explore it in the J-PEUTY world. Below, experts depth deeply on this beauty movement and its ability to convert your beauty routine.

What is J-Beau?

Nami Onodra, CEO of Culture Tachha. Hundreds of products and brands fall within this category, but they tend to have some common things. “The preparations emphasize moisture, protection and nutrition,” she says. Instead of launching Tiktok-VIRAL or multi-steps, J-Beau spinning about “embracing a” less concept is more. “

Takayuki Morimatsu, President and CEO of Kosé Americana, Inc.Echoes of this belief. “Japanese skin care revolves around simplicity, gentle formulas, and long -term results,” he says. “There is a strong focus on prevention and conservation of harmony.”

Although simplicity determines the J-Uau brands, this does not mean that the formulas are behind their competitors. “Japan is famous for accuracy and innovation, but we also carry incredible cultures and traditions that have been transferred for centuries,” says Getz. “I think this harmony between heritage and high technology is what makes Japanese skin care very distinctive.”

What are the common ingredients in J-BEAUTY?

Vegetable plants extract some best-selling J-BEAUTY launches. “You will often find time-preserved ingredients such as green tea, rice bran and fermented extracts-the things that have been used for centuries-with some of the most skin care techniques in the world,” says Getz.

Camellia is another component of the stars in J-Uau, which is one that helped convert Shiseido into a universal name. Power Fermented Camellia+is still running its latest launch operations, such as Ultimate Power Infusing SerumIt has been improved four times since its release in 2014 to help enhance skin immunity.

Herbs such as the tears of Ayoub, Milotria and Angelika in the heart SekkiseiOne of the most common skin care brands in Japan owned by Kosé. Morimatsu says that every formula “is guided by traditional herbal medicine”, then refined it through research. According to Morimatsu, this formula sold the formula more than 69 million bottles from Sekkisei lotion signature Since launch. You can now get a “large” size Keep the blue product.

How does the J-PEAUTY skin care look?

If you enjoy the end of the dew, you are lucky; J-Beauty is everything about this glow. Says Kazuko Tatsumoto, Deputy Director General of Albion. For those looking for the final moisturizing routine, recommended Albion Flora drip and Pump pump milkFollow it Summer introduction of the dual key In the morning and Purely excitement serum At night.

During the day, sun care is not negotiable. “In recent years, the summer in Japan has been very hot,” says Tatsumoto. “As a result, there is more interest in protecting UV rays more than ever.” Japanese sunscreen, in one word, elite. With complete freedom to use elegant cosmetic filters outside the limited menu agreed upon by the FDA Stateside, even sunscreen in J-PEAUTY feels lighter than you expect than your SPF average. Among them, you cannot skip Bioré uv aqua rich The range, the seller of Japan.

Daniel Bob, Director of the Great Brand in Bioré skin care. “Japanese skin care focuses on sensory experiences, so products are often an explicit body. The animal -rich water format is filled with hyaluronic acid for moisturizing. This supports the ideal Japanese beauty for Motchi Hada– Soft, smooth, smooth, like a mock rice cake. “