YouTube believes that artificial intelligence is the next big explosion

Google early discovered that the video would be a great addition to the search works, so in 2005, Google Video launched. It focuses on making deals with the entertainment industry for the second -class content, and excessive caution in what users can download, Decline. Meanwhile, a small start -up company managed by a handful of employees working over San Matteo, California, was simply exploding by allowing anyone to download their videos and not worrying about those carrying copyright on the clips. In 2006, Google cut this year -old company, with the discovery that it will sort the IP things later. (It happened.) Although the purchase price of $ 1.65 billion for YouTube was around One billion dollars more From her evaluation, it was one of the greatest deals ever. You can say that YouTube is now the most successful video ownership in the world. It is a pioneer in industry in music and podcasts, and more than half the time of viewing is now on living room screens. It has paid more than $ 100 billion to creators since 2021. One estimate One of the Moffettnathanson analysts that Variety is that if it is a separate company, it may be valued at $ 550 billion.

Now the service takes what might be the largest leap so far, as it embraces a new model that can change its essence. I am talking, of course, about artificial intelligence. Since YouTube is still a subsidiary fully owned by Google obsessed, it is not surprising to have it Product ads Description this week Features of artificial intelligence This will allow creators to use artificial intelligence to enhance or produce videos. After all, Google DeepMind’s Veo 3 was on YouTube to take. Ready or not, the video camera will eventually be replaced by demanding. This means rethinking the power of the Great YouTube: originality.

YouTube’s Big Bang

This shift was taken into account when I recently met the CEO of YouTube CEO at his office at San Bruno’s Youtube, California. Mohan assumed the position of CEO in 2023 when his president, Susan and Bugiki, She left her position Because of deadly cancer. But first we talk a little about the history of the company. Mohan reminds me that his association with the service began even before joining Google in 2008, after his Doubleclic advertising company was integrated with the search giant. He was shocked by how YouTube founders were first with the revelation, he says, still the essence of service. He says: “People were not only interested in sharing short clips about themselves and that this was done without a gatekeeper, but people were interested in watching them. This was the Big Bang point. Our mission is to give everyone a voice and show the world.”

Google’s strength critics often argue that not only the audience but also on YouTube itself may benefit from a division of the parent company. Just think about what the largest video company in the world can do if it is really independent. Mohan, who is loyal to Google who is self -suffering, is different. “I don’t think YouTube will be in place if it is not part of Google,” he says. Being part of a giant company that allowed YouTube to manufacture long -term bets on things like broadcasting and podcasts. When I ask whether YouTube may be more innovative on its own, reminds me that YouTube was innovative enough to challenge the old media in things like live sport while enhancing challenges from competitors who focus on the creator’s economy.

YouTube has an advantage in a breadth that cannot dream of Tiktok and Reels … “Everything from 15 seconds to a long traditional video on the traditional YouTube to the live broadcast for 15 hours and everything between them”, Mohan Kroos.

It is currently pressing on another feature: Google’s AI technology. the This week ads It ranges from enjoyable features such as your position or your friends’ bodies in videos that display amazing acrobatic exploits or allow PodCaster to provide immediate TV programs from their audio conversations by creating visuals of artificial intelligence resonated with gossip content. Mohan says that, to some extent, artificial intelligence is just an improvement in service. “When YouTube was born 20 years ago, it was a matter of technology to use more people to hear their voice,” he says. “With artificial intelligence, it is the same basic principle – how do we use technology to give a democratic character to creation?”