Asa prohibiting the Brazilian liquid ads, with a lifting of six cosmetics in the UK | Plastic surgery
The Advertising Standards Authority reprimanded six cosmetic treatment providers to pressure customers, exploit the insecurity for women or activate medical risks after investigating the Brazilian liquid elevators (BBLS).
The aesthetic procedure, which includes injection of filling in the buttocks to enhance its shape and size, is not organized in the UK and can carry significant health risks, not the least of which is the infection that can threaten life.
Hundreds of women contracted infections after paying the BBLS liquid price in the UK, as many need to treat the hospital for strains or corrective surgery to repair tissue damage.
ASA has taken measures against UK companies after the artificial intelligence -based monitoring system has developed many Facebook and Instagram ads for liquid BBLS and similar actions.
Advertisements were made from beautyjenics, grenade doll aesthetics, CCSKINLONDUBAI, EME Aesthetics & Beauty, and a renewed academy, and they traded as renewable clinics, and NKD Medical, trading like Dr. Ducu, has violated a law, and companies have been told that the ads should not appear.
“The choice of submission to a cosmetic process is a dangerous decision, so ads that raise this matter, or the exploitation of insecurity, or consumers can cause pressure real. We are particularly concerned about these types of ads for liquid BBLS, given that the procedure is currently not organized and know that it is considered high risk.”
ASA, which was found ads to pressure consumers in reservation procedures, found by referring to black Friday offers or limited deals over time. Some have created unrealistic expectations or insecurity for the exploited woman, with phrases such as “Getting this perfect peach appearance!” And “I feel confident in every step on the road!” Others charged the risk of procedure, and ASA referee.
Only three companies responded to ASA inquiries. EME aesthetics have opposed that his advertisement put pressure on customers or raises the risk of liquid BBLS. NKD Medical said it aims to communicate the benefits of her treatments without activating the risks. The Rejuvenate Academy has removed all references to limited offers and said that its ads will show that the procedures were implemented by a medical specialist to reduce risks.
NKD Medical told The Guardian her clinic registered With the Welfare Quality Committee and that all its procedures were implemented by qualified doctors. She said that her DBL procedures, which were standing on the “doctor -based lifting”, “differed essentially from the traditional fluid BBL” and was “developed with patient safety and medical safety in its essence.” the Company website DBL describes as a “double -cellable lift” that includes filling injection into the buttocks.
FaceThe UK recorded approved cosmetics, a campaign since 2023 to ban BBLS liquid. Alice Web, 33, died in September 2024 after carrying out BBL liquid with an inadvertent practitioner.
“I am pleased to see ASA acting against the irresponsible BBLS liquid,” said Ashton Collins, director of Save Face. “These procedures are marketed via the Internet as risk -free alternatives, painful and inexpensive to surgery, but these allegations are Seriously misleading. We have supported more than 750 women who underwent liquid BBLS. More than 55 % of blood rot suffered, and more than 40 % need corrective surgery. “
ASA said she expects to “exercise a high level of caution” when strengthening procedures that carry significant risks and currently lacks the official organization. “Today’s rulings are sending a clear message,” the spokesman said.
The Joint Council of Cosmetic practitioners (JCCP) welcomed the ASA virtue. “We urge anyone who thinks about any cosmetic procedure to exercise caution when responding to advertising on social media, especially when the procedure that is promoted is a high -risk surgery like BBL,” said Andrew Rancin, a JCCP Secretary.
“The promotion of the legal social media should be linked to a dedicated web page that provides sufficient information about the procedure, and who will perform it, to make an enlightened decision on the initial survey of consultation. BBL must be implemented in any form of” BBL “, through an appropriately qualified surgeon within the facilitation of the CQC recorder.