Technology & Innovation

“The interview”: Can you make us Whitney Wolf Hurd? We love to date applications again?


It was André André, who was the president of Badu and was a co -author of Bumble. Then she faced another scandal at the workplace after she started the bait, she participated in it. In 2019, Forbes published an investigation, accused of creating a toxic and sexual work environment at the Badoo’s London headquarters. He denied these allegations, but he ended up selling his majority share a long period of publication of the article. It is amazing that you had to deal with a second issue of bad bad behavior in your career at the same time that you were building a company whose brand was about empowering women. What do you do now? I mean, terrible. Certainly the worst scenario. It is clear that I felt the disease towards anyone who felt the way they felt, and I did not know any of these allegations, which for many people, they are like: “Witness is a liar. Of course she knew all these things, and she was covering up this man.” The explicit truth is that I was in Austin running a lot as an independent work. It is not as if you were sitting [Badoo’s London] The office throughout the day and intersects with these people, and so it was bothering me. When Forbes called me and told me this, I was unable to speak. I was shocked. It was really important to be honest in my personal interactions with him, which, the explicit truth is that I have not seen anything to this degree. However, I will never wonder about a woman or someone else in their experience, and I said that. And I think these allegations were coming from several years ago. It was not active.

There was a set of allegations of different times. right. But I believe that the largest part of the article was covering the things that were in the previous days. I am not trying to replace myself from anything. This is not what I do. I try to say if I look at early 2010, we all saw the films. Weworks and Ubers. When you close your eyes and think about a technical company in 2012, you see the beer Bong and all men together. I don’t think you close your eyes and think about my progressive place. What do you take away from this? I don’t know. Perhaps I found myself in two only situations, or is this drawing the biggest scattered in the culture of technology at that time?

The other thing in that period is that it is a moment of technological optimism. All of these applications came out, were supported by incomprehensible amounts of money. They promised to solve many of the world’s problems. Do you believe that at that time? I did. To be able to get an application, know those around you, and communicate with them immediately, and the matter suddenly ends with a date with someone you never met if this interface was not, I felt a truly shift. As well as to be able to order a black car on Uber. We were only at this moment – my God, if any person from Gen Z listened to us now, they will be like: “These people, what? Were they living in dark ages?” [Laughs]

Hey, hear, remember time before mobile phones. So you know where I am going with this. This was a great leap in terms of efficiency and ease. I could not believe that we were in the middle of this, and then-and I did not say this in an ever promotional way-it is really difficult to do this twice. Many people have been over the years, “Oh my God, it’s lucky, I wore a lot of yellow, it’s blond.” I am not quite sure that people realize how difficult it is to get a critical block on the application twice.

The next era of Bumble, you had a lot of growth during the epidemic when everyone was stuck in their applications. It was a huge moment. Publicly displayed in 2021, bell, and the child on the hip joint, and the user’s growth begins next year in slowing down. What do you think was happening? for me opinion It is that I operated this company for the first few years as a quality approach to the quantity. The phone provider came to us early. They said: “We love your brand, we want to put your pre -programmed application on all of our phones, and when people buy our phones, your application will be on the main screen, and you will get millions of free downloads.” I said, “Thank you very much, but not, thank you.” No one can understand what I was doing in the world, and I said it is the wrong way to grow. This is not a social network, as this is a two -sided market. One person gets and they should see a person with him. If you are immersed indefinitely – you will not go on the streets of New York City and want to meet everyone you go through. Why do you assume that someone wants to do this on the app? This is not a content platform where you can only pass, scroll, pass, pass and results. What happened was, in the epidemic and in all other seasons, the growth was king. It was all welcome to be everything.

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