Donatella Versace descends her brother as she bends as a creative director Versace
For the first time in nearly 50 years, Versace will not be designed by Versace.
Three decades after the start of work in the company – and 27 years after she entered the role of the creative director after the killing of her brother, Gianni – designer Donatella Versace announced that she would step down from her role in the Italian brand from the end of March.
“It was the greatest honor in my life to continue the legacy of my brother Gianni,” she said in a statement on Thursday morning. “It was the real genius, but I hope I have some of his soul and perseverance.”
From April, Dario Vitale, 41 years old, former Miu Miu photo director, will be the park’s sister brand, creator’s creative director. Versace will not leave the company – instead it will become a great ambassador for the brand, and it takes care of (from other roles) charitable work and removing a red carpet. From the new role, Donatella said: “I will remain the most passionate supporter Versace. Versace in my DNA always and always in my heart.”
Versace, a younger daughter and one of the only disappointments in Reggio Calabria, was born in 1955, after a decade from her older brother, Gianni. Although she left the house to study in Florence, alongside Santo, the middle brother who managed the work side, she participated in the field of family business as a supporter and her brother. By 1989, 34 years old, she started working at Atelier Versace, and by 1993 it was a creative responsibility alone for the cheaper Versace publication line.
After the killing of Gianni in 1997-a 50-year-old designer was shot outside his home in Miami Beach-where Donatella was unexpectedly pushed to the higher position. Although there is no formal fashion training, it inherited business worth $ 807 million (623 million pounds) and 130 stores around the world. Speaking about that time in the Guardian in 2017, she said: “During the first five years, I lost … I made a lot of mistakes. I would like to say to myself … don’t try to be Gianny!”
At its height, under Gianni, Versace specialized in aesthetic, synonymous with the “flash” and the usual and the front rows of the stars. But with a talent for a story novel through the same clothes, Donatella has become associated with the appearance.
One of the few brands with a designer is a visual ambassador for clothes like the customer – not only to mention one of the few women in a higher job in the fashion house – Versace not only wore the brand, but became so. It can be recognized immediately, in 2015, briefly appeared as Givenchy’s face.
Although the Versace mode in popular culture rose on the Gianni-Liz Hurley in the 1991 show in 1991 in which the superpowers of Naomi Campbell, Cindy Croford, Linda Evangelist, synchronization, design, design, design, design, design, design, design, design, design, design, design, and Linda Evangelista slide, design, design, design, design, design, design, design, design, Design, design, design, design, design, design, design, design, design, design, design, design, design, design, and design. Jennifer Lopez’s “Forest” Green dress in 2000. The outfit was born with many search quotes Google has been inspired to create what Google’s pictures now know.
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Despite some declines – Donatella was vocal for its addiction, and the company was almost submitted to bankruptcy in the early first decade of the twentieth century – it has grown to become the head of the recognized company, the LGBTQ+ and a lover personality in the fashion industry.
The change in driving is not only a historical transition to the brand, but also a financial matter. In the statement on Thursday, John de Edol, CEO of Capri Holdings, who owns Versace as well as Michael Kors and Jimmy Choo, described the decision “Part of the Daughted Caliphate Plan”.
It is also believed that the Prada group, which owns MIU MIU, wants to buy Versace and has an exclusive bid window on the brand – and that Vitale will provide a new wave of energy. During his mandate at MIU MIU, the brand recorded an increase of 58 % in revenue, to 649 million euros (544 million pounds). Sales increased 93 % last year.
Vitaly is not a known name in fashion. But it was rumored to be a rival of roles in Bottega Veneta and Gucci. In his own statement, thank Donatella, describing his new site as a “privilege”.